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“If you cannot measure it, you cannot improve it.”  — Lord Kelvin (1883)

Frequently Asked Questions (FAQs)

What is the MRI?

Does the MRI measure individuals or organizations?

What’s valuable about the MRI?

How does the MRI measure productivity?

Can you give some examples of Alignment and Engagement?

How does the MRI differ from other employee surveys?

What actionable intelligence is found in the MRI?

Who gets this information?

What do they do with the MRI intelligence?

What kind of organizations can use the MRI?

Any organization with employees can theoretically use the MRI;  however, for organizations with less than, say, 25 employees, the MRI should be unnecessary.  That is, with such a small number, the CEO/President should be able to keep his finger on the pulse of the entire organization personally.  So, the MRI is more applicable in organizations where there is delegated authority or distributed management, where the CEO cannot personally know every employee intimately.


The MRI is applicable to any industry or market segment.  It is also as applicable for not-for-profits as it is to for-profit companies, and is especially valuable for governmental entities where other standard metrics (e.g. financial profitability) don’t exist.


Can you briefly explain the MRI process?

How much does it cost?

Why shouldn’t every organization use the MRI?

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Unlocking the Potential of Human Capital

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